Corporate Social Responsibility

Azucena, B&B Italia and Maxalto are some of the Brands of the Design Holding. Design Holding places ethics and integrity at the heart of our business conduct.


Foreword by Daniel Lalonde
Chief Executive Officer, Design Holding

I’m sometimes asked: what makes a brand valuable? Well, the value is rooted in the desirability of the products, the quality of its services, its level of innovation, the customers' loyalty, and brand awareness. But just as important is the brand’s reputation, whether the brand keeps earning the trust of customers, employees, suppliers, and partners. At Design Holding we pride ourselves on the beauty of our designs and the quality of our craftsmanship. In the same way we must take pride in our Code of Ethics. Every single day, with every single action, we – you, me, all our colleagues – are ambassadors for each of our Brands. Through our behaviour we earn trust and define our reputation. For me, this document is much more than a guideline for what to do (or not to do). I see our Code of Ethics as our North Star, our guide for how we can be our best and live by our values every day. Let me be clear: earning trust does not happen in a one-off moment or by simply reading this document. It’s a journey, supporting change and best practices, not just at Design Holding, but across our Industry. Ethical behaviour has many dimensions. It’s about being honest, fair, and transparent. It extends to how we respect the environment, take on social responsibility, and support diversity and inclusion.

Remember: there’s an inherent beauty not just in our design, but also in how we behave.


Design Holding attaches great importance to ensuring that its brands and their partners and employees share a set of common rules, practices, and principles with respect to ethics, social responsibility and protection of the environment. Click here to read more about the Code of Ethics, Supplier Code of Conduct, Whistleblowing Policy and related reporting channel, and Sustainability Policy adopted by Design Holding Group.

The Code of Ethics is also an integral part of the Organization, Management and Control Model adopted by B&B Italia Spa S.p.A. in compliance with Italian Legislative Decree 231/2001. Model pursuant to Italian Legislative Decree 231/2001.

Download Organisation, Management, and Control Model

B&B Italia Spa has adopted an IT platform managed by a specialised third party that guarantees professionalism, discretion, and compliance with local laws that protect the privacy of the Whistleblower, of the Reported Person, of any third parties/witnesses mentioned and of the events described in the Whistleblowing Policy.

Link Link to Whistleblowing Policy for anonymous reporting

Link Link to Whistleblowing Policy for reporting by registration